Sustainable marketing for start-ups

If you're reading this, you may have founded a company some time ago and are now interested in marketing, advertising, or online presence. As a start-up, you have barely made it through the jungle of business plans, financing, authorities and regulations than the question is how do I become visible as a start-up, how do I find sales channels, how do I design my website, what makes sense in this area, what doesn't.

Since we are a start-up ourselves, we know these problems very well and also know that many company founders initially underestimate the importance of a sustainable advertising concept and a well-thought-out marketing plan.

Logos, websites or even social media positioning are often created by friends or relatives who have little contact with marketing, especially with sustainable marketing. Overall, however, these stand-alone solutions often result in relatively high advertising costs, as there is no meaningful marketing strategy, which, however, is a prerequisite for which components should be used at what point in time.

At Studio Kom., we know the full range of marketing measures and advise start-ups on topics such as communication strategy, public relations, social media marketing, questions of cross-media networking, when a newsletter can be useful, how the website is an optimal fit for your product or service and how the website can be improved later on through search engine optimization (SEO) or search engine advertising (SEA) and significantly increased its visibility.

A marketing strategy that is well-thought-out from the start, with a marketing plan that is specifically tailored to your start-up, actually creates a roadmap for years that can be set up in a modular way.

“Marketing is about values” Steve Jobs, Apple

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In this case, the advertising budget will even be lower, as it is aimed at sustainability and transparency.
We are happy to offer start-ups a free consultation in which all questions about marketing strategy, advertising measures or website design can be answered. We are delighted!

P.S. For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is dispensed with. All personal names apply equally to all genders.