2023-today

terraplan

Starting situation & goals

Terraplan is a leading project developer for historic and brand properties. Each object is developed and communicated as a separate brand. However, at the start of our cooperation in 2023, it became apparent that the company in the area of Recruiting and in the Acquisition of distribution partners reached limits. Vacancies remained vacant for longer and the acquisition of new partners was largely carried out analogously via various channels. The target group was too old and the processes were not scalable. The goal was Digitalization of both areas and the construction of a clear brand presence, which enables visibility and growth. A growth system Just now.

industry
Historic properties
location
Berlin & Nuremberg
services
Strategy, performance marketing, event marketing, photo & videography, top talent flow
Results in figures
All open positions filled
Younger target group in the sales partner network
Clear ROI logic in recruiting and partner acquisition
Ongoing campaigns with measurable performance
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Our Approach

Together with terraplan, we developed a integrated growth architecture based on the three Studio-Com systems. With the Client Engine™ We structured partner acquisition into a digital, predictable process. The Top Talent Flow™ formed the recruiting system for all positions from trainees to managers. About Core Brand we strengthened our digital brand presence and communication logic. Our aim was all activities in a uniform system to transfer that works measurably and can be anchored in the company in the long term.

Our work

We created Funnel architectures for sales partners and recruiting, CRM and automation processes on and developed targeted performance campaigns. In addition, we produced high-quality Content for digital and analog communication channels. This included recruiting videos, event documentation and video case studies for individual real estate projects. One focus was on event communication. We designed and marketed events, created digital tickets via Apple Wallet and documented events in photo and film. At the same time, we improved digital brand communication, including through high-quality image films, and positioned terraplan as a modern premium developer with a strong digital presence.

The results

Since the start of the collaboration, terraplan has developed significantly. All open positions were successfully filled, recruiting processes are running today measurable and predictable. The target group of sales partners is Younger and more digitally savvy became. Campaigns continuously generate qualified contacts, and the sales team can concentrate on their core task again. terraplan now has a functioning system for growth and visibility, which combines recruiting, acquisition and brand communication.

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