We started with a brand sprint to strategically anchor the brand. The aim was to develop a consistent brand identity, with a clear mission, positioning, target groups and communication logic. The motto “We save generations” emerged from this process and brought about the vision of Be my heart succinctly to the point. In addition to the brand strategy, the focus was on translating into a communicative system: from visual identity to digital channels to physical touchpoints.

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Based on the strategic foundation, we completely designed the brand: logo, color scheme, typography, brand elements, photo style and a comprehensive brand style guide. At the same time, we developed the digital foundation in Webflow: a website that clearly communicates the mission and provides information about the app, product and impact. We produced photo and video material for the website and social media to make the core message tangible: Everyone can save lives. We then set up marketing communication across all channels (organic and paid) as well as print materials, event banners and campaign content for trade fairs and direct mailings. In addition, we expanded the web system to include target group-specific landing pages and an integrated web shop that supported market entry in Switzerland.

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Be my heart was able to successfully launch the market with a clear brand image, consistent communication and a functional digital system. The brand received positive feedback both from experts and from the general public. The communication concept created awareness and enthusiasm, digitally, at trade fairs and in direct interaction with target groups. Thanks to the modular structure of the systems, campaigns and landing pages could be flexibly expanded. The project shows how strategic brand management and system architecture can create trust and have an impact even in highly sensitive areas such as medical technology.

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