We started with a Team workshop, together with Dr. Busse, her team and Peter from Solvit.Digital Values, target groups and communication requirements to define. This workshop formed the basis for all further decisions and ensured a high level of team identification with the new brand. We then translated the strategic results into a creatively clear brand architecture, which conveys seriousness, peace and trust. The focus was on Readability, clarity, and ease of use in all means of communication. The design should visually convey the values of practice and at the same time form the basis for future expansions.

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We developed a complete Rebranding inclusive corporate design, print and communication materials such as business cards, appointment notes, patient information, and calendars. In parallel, we used Brand photo shoot that defines the new visual language and captures the authentic, human appearance of the practice. In addition, a Brand Reel, which makes the atmosphere of practice and its values digitally tangible.

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A year later, we accompanied the Transformation to joint practice Dr. Busse & Dr. Fries. The aim was two personalities in a consistent brand identity to unite. By colour-differentiated design elements We made it clear who is speaking in which context — on websites, social media and print. The result is a brand that feels individual and yet is perceived as a unit.

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The practice presents itself today modern, clear and trustworthy. The new image strengthens the trust of existing patients and at the same time opens up access to a younger target group. As a result of the joint workshop, the team is actively involved in brand development, which has significantly increased identification and acceptance. The rebrand has not only sustainably improved public image, but also internal communication and everyday brand life.

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