Together with our interior designer We analyzed the spatial conditions, brand identity and functional and usability requirements. The aim was to create a system that aesthetically blends into the Vedans room concept and easy to update at the same time. We looked at the entire life cycle of menu cards (from production to reuse) and developed a concept that Design, function and sustainability reconciles.

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The result was a pipe system hanging from the ceiling to hang up the menu cards: functional, visually integrated and easy to replace. The cards themselves consist of Recycled MDF boards that can be printed on both sides, which after use with environmentally friendly, monochrome printing ink can be reused. For this purpose, we developed a clear, brand-consistent design system, which combines legibility and brand character. Thanks to the targeted selection of materials and planning, plastic boards could be dispensed with and the budget was met an example of sustainable design with system logic.

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With the new menu card system, Vedans Today about a scalable, durable and cost-effective solution, which combines both environmental responsibility and operational efficiency. The system is easy to adapt to seasonal dishes and at the same time contributes to the restaurant's brand perception. For us, this project shows that Sustainability and profitability are not contradictory, but are part of a good system architecture.

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